The power of organic SEO – Search Engine Optimisation.

The power of organic seo
The power of organic seo

The power of organic seo.

The power of organic SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.

So let’s break it down. SEO is an organized process to improve your organic (or non-paid) ranking in an online search. SEO is sometimes referred to as organic search, free search or natural search. Whatever you call it, it’s all about where your website falls in the list of search results when someone searches for your product or service.

That premium position near the top of the search has many benefits. When your page ranking increases, you improve your discoverability — in other words, people can find you. Being found results in increased traffic to your website and increased brand awareness. Alternatively, when people can’t find you, you miss out on all that traffic, potential leads and sales.

How Do the Search Engines Find You in the First Place?

Your page rank listing is based on how relevant your brand/company is to what the user is searching for. Search engines like Google and Yahoo “crawl” or review websites to display the information that matches the user search. The better the match, the higher the page ranking. The key to improving search engine ranking is to ensure your site has all the elements the search engines are looking for.

How to Improve Your Search Engine Ranking

Here are a few helpful guidelines:


Ensure your site can be viewed across any and all devices: phones, tablets and laptops. Your site should be optimized, responsive and user-friendly. Site speed and load time can also impact the SEO process. So, make sure your site loads quickly and runs smoothly.


Your site should start with https, especially if you require sensitive information or have e-commerce functions.


Write content that people find useful. Useful content gets shared, spreading your content across Twitter, blogs and other social media. Quality is more important than quantity of content. Make sure your content includes keywords or phrases that reflect what you do and how users search for you.


Search engines crawl your images within your website. Make sure all of your images have “alt text” and image files are named appropriately. For example, “red convertible car” is better than “image_13.”


Include unique meta-titles and descriptions for each page on your site. Think about meta-titles as chapters of a book — they summarize the contents of each page. For instance, “pizza delivery area” is better than “page3b.” Make sure your URL structure is user friendly too. For example, “/blog/tips-for-SEO” vs. “/blog/article54.”


Include inbound and outbound links on your site. When one page links to another, it usually indicates to the search engines that this site has valuable information. Be careful though, only send people to trustworthy sites and make sure anyone linking to you is also reliable.

Don’t Be Afraid of SEO

These are just a few guidelines when thinking of SEO. Yes, SEO is a cumbersome and lengthy process, but it’s extremely important and should be a core part of your marketing strategy. If you’re looking for immediate results, consider a paid search marketing campaign, but don’t discount SEO and its powerful impact.

BodaComs can help you with every aspect of your marketing and Web Design from building a great looking website through to a full marketing and lead generation strategy to target your ideal audience. Contact us for an informal chat.

You can also follow us on Facebook.

Web Design Services- What you need to create a website!

We are here to talk about Web Design.

So you run, manage or have just started a business.

You know you need to market yourself in order to acquire and win new business, sales and clients.

At the very least, you know you need some kind of social media presence and a website in order to present your business in a positive light to achieve your goals and ambitions.

The reasons for having a website vary depending upon your business needs.

Web Design - Bodacoms
Web Design Services – BodaComs

If you’re a consultant the main aim of your site maybe to share some thought leadership on your specialisation and market knowledge.

This would lead to more clients engaging you for consultancy, public speaking or teaching contracts.

Web Design - Bodacoms
E-commerce Services – BodaComs

If your retailer then having an e-commerce site built around your brand and products, will enable you to take advantage of online sales from new and existing customers.

£1 in every £5 is spent online and 87% of all retail purchases are now online.

Web Design - Bodacoms

For tradespeople a website is by far the best way to showcase your services and previous work, testimonials and trade organisations.

Its the easiest way of being found and would you trust a tradesman who didn’t have a website?

Its also the best way of consolidating and validating those recommendations and referrals you get as a business, as well as attracting new business for your given skills and geographic areas.

Web Design - Bodacoms

For large businesses and corporates, the website is actually more than a website, its a means of serving up customer and client facing information, maybe on a global scale.

It also acts as an intranet serving the many technical and employee needs of the business.

So what do you need to create a website?

Domain names:

Firstly you need to choose a domain name or names for your business. This can be in the form of your business name or even the product or service you offer.

Try and avoid long domain names as these can have an impact on people trying to type in your domain name, It’s harder to remember and takes up more space on printed collateral.

Domain Names from BodaComs
Domain Names from BodaComs

You would then choose what suffix your require, eg .com,, .tv, .ltd and so forth.

Most people are familiar with .com and and these are generally what businesses will use, however there is a multitude of choice for suffixes these days.

You may need to consider a number of domain names as your preferred name may have already be taken.

Hosting for Your Website:

website hosting - BodaComs
Website Hosting from – BodaComs

In simplistic form, hosting is basically your own allocated space on a computer (server) that is connected to the world wide web and is a place where all your files, images and databases associated with your website are stored.

Your hosting allows access for people visiting your domain name to view your website.

Depending upon your requirements you would need to consider either shared or dedicated hosting.

Most small business have there own hosting but part of a shared server.

You would typically buy an annual package for your website hosting, at BodaComs we offer a number of different packages to suit your needs.

Things to consider when purchasing hosting, things such as, are business emails included, rather than continuing to use you hotmail, gmail, or other non proprietary email, use a proper professional email.

Its more professional to have emails aligned to you domain name, for example

Your hosting provider should be able to offer you business emails alongside the hosting of your website. We offer these as standard in our hosting packages.

Technical Specifications.

Bandwidth should also be a consideration, bandwidth is how many visitors can access your website at the same time, if your expecting a lot of traffic this needs to be considered.

SSL Certificates, these secure your website and help to prevent unauthorised attacks, if you are considering an e-commerce website these are essential (its the padlock you see on websites).

Search engines such as google prefer sites that have SSL ceriticates for indexing and search engine optimisation, again we provide these as standard.

Cpanel and FTP access, these are the tools to help you manage your hosting and upload your website.

Software auto installers- Tools to enable you to auto install software such as wordpress, Blogs, Shopping Carts and so forth.

Generally, unless your used to procuring hosting, it is a bit of a mine field knowing what is right for your business.

Budget and cheap hosting may not offer or deliver on what your business needs.

We offer a full range of domain names and hosting, contact us for a chat about your requirements.

Beautiful Design - BodaComs
Beautiful Design

Designing and Building Your Website – Web Design:

A lot of thought should go into what you want from your website, things to consider:

  • Who are your target audience, customer.
  • What information is relevant for them.
  • Images, visuals, colours. Fit for purpose.
  • Customer journey, how do you plan the most compelling route through your site to ensure a potential client contacts you?
  • Creating an effective call to action.
  • What platform do you want to build on, wordpress, Joomla, hand coded xhtml and css, other?
  • Standard website or e-commerce.
  • Integrating into your social media platforms.
  • Getting found; search engine optimisation, video integration.

Your Design and Build options – Pros and Cons.


Site Builder Websites:

There are a few site builder providers that can enable you to build your own site using their site building tools.

These normally charge a monthly fee with additional costs for bolt ons such as SEO, eCommerce and other services. These tend to be a template based method of building a site.

The emphasis is on you to be the creative input on these and as stated self build the website.


  • Easy to get started.
  • Good choices of templates.
  • Monthly cost.
  • Build at your own pace.
  • Great if you just want to tick the box for having a website.


  • Limited by your experience of design and making things look great and compelling for your target audience.
  • Limited by you experience of creating great customer journeys to ensure that visitors to your site are turning into customers.
  • Do you understand how to build internal and external page links.
  • Are your design skills strong enough to keep a potential client on your website long enough.
  • Hard to move your site away from the web builder provider.
  • limited ability to optimize the website to be found on search engines, web builders sites are notoriously hard to optimize, being found by new clients/customers is in most cases the objective of the website and the business.

Using a Web Designer or Marketing Agency – Web Design.



  • Will spend the time understanding your business goals and objectices.
  • Will recommend and give advice on the best approach and platform for your site.
  • Has experience in design, build and customer interaction to give you the best opportunity in converting new business.
  • Gives you the piece of mind that you have a professional working on one of your key business assets.
  • Can advise on and build a robust marketing strategy for you to make the most of the digital age (Marketing Agency).
  • Can manage updates, maintenance of the website.
  • Build a proper partner relationship with other areas of marketing your business may need.


  • Knowing who to choose to work with? – Always look at reviews and existing client work. What services do they offer, years of experience, examples of work.
  • Price, having a website built and maintained can be a costly experience, so its important to understand to get a good site built that creates leads and sales is going to have a cost associated with it. Cheap doesn’t always equate to better so see point one for evaluating a designer/agency.

BodaComs can help you with every aspect of your marketing and Web Design from building a great looking website through to a full marketing and lead generation strategy to target your ideal audience. Contact us for an informal chat.

You can also follow us on Facebook.

Search Engine Optimisation Tips

Search Engine Optimisation Tips.

Search Engine Optimisation Tips – By far the most challenging area concerning website development sits around the of science organic search engine optimisation .

What is Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

In many respects it’s simply quality control for websites. 

What it isnt – Gone are the days of cramming as many keywords you can think of into the metatags of the head element of your websites.

Years ago google organic listing was based around keywords and keyphrases that where engineered into the head element of a website via metatags.

Googlebots and search engine bots would index these metatags against how relevant they were to search terms.

With the rise of social media, getting ranked and indexed organically has become even more of a science.

To help google determine how relevant your website is to the search terms, google looks for websites that score highly for authority and relevance, the things you can do to influence this are (and not limited to):

  • Relevant Content on the website.
  • Keyword and Keywords Phrases relevant to the site content and your target audience.
  • Blogs and blogging – how relevant the content is and keyword phrasing and keywords within that content relevant to search terms you want to target.
  • Social Media links from the site, how relevant the content is at the end of those social media links.
  • Back links from higher ranking and relevant websites.
  • How old the domain is.
  • How often the website is updated with relevant content.

Use the tools

There are some great tools to help you gauge how well your site is ranking, one the best is google analytics.

BodaComs SEO
Search Engine Optimisation Tips

Using tools like google analytics can assist in looking at what keywords and key phrases you are being found with.

It can tell you where abouts your visitors are coming from, which search engines, social channels, back links and so on.

It can also tell you things like what pages are getting visited, bounce rates and so forth.

Creating good content and monitoring your results to make relevant changes to content and the way your website is performing should be seen as an ongoing job and not a one off tick in the box objective.

Google my Business (Google Maps).

We recently Launched our Telecoms business (mid Oct 2019) and already appear for our search terms.

If your business isn’t listed on Google Maps then you are missing a trick.

First of all it’s FREE, it’s easy and it can give you an edge on your competition.

You can make it easy for your potential customers to find you, find your website, view immediate content and write great reviews for you.

Google loves reviews as it ranks you for validation.

You can add images, post offers and updates and get statistics on users and visibility.

Great for local search and it helps validate who you are as a business.

About Bodacoms:

BodaComs Marketing Agency – We are a Marketing Agency and Website Development Company Based in Yorkshire.

We provide full digital agency services to companies of all sizes. Everything from website design and development, through to SEO (Search engine optimisation) services, strategic marketing plans and target campaign advertising.

Contact us for a free chat to discuss your requirements.

Connect with us on Facebook

New Website for 2019

Website Redesign.

BodaComs are going through a whole new rebranding and website redesign process for 2019, which also includes new content for the website and a fresh new look.

As a business we offer full agency services from website design to full strategic marketing plans and targeted adverts.

We want the new website to reflect everything that we do, hence the rebrand and new content.

It’s important to make sure that as a business you keep your website up to date and as current as possible.

Updating your website also helps with organic search engine optimisation.

The Top Benefits of Rebranding?

  • Connect With a New Audience. Perhaps the biggest advantage to refreshing the look and feel of your brand is the ability to reach new potential customers.
  • Set Yourself Apart From Your Competitors.
  • Stay Current.
  • Reflect New Goals, Products, Offers, or Values.

We can offer a full analysis of your current website and highlight areas of improvement.

This can include advice on content, seo, the customer journey through the website, calls to action, website speed, viewability across all devices, the design, social connections and so on.

if you need any advice on rebranding or updating your website, feel free to contact us,

You can also connect and contact us on Facebook